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America's Best Bootfitters are in Ellicottville

Mud, Sweat n’ Gears Continues to Provide the Perfect Fit with Top-Notch Expertise
Mud Sweat 'N Gears boots

For the 8th year, Mud Sweat ‘n Gears of Ellicottville has been named a member of America’s Best Bootfitters (www.bootfitters.com), a select group of top independent ski and snowboard shops specializing in custom boot fitting.

“America’s Best Bootfitters membership is granted only to shops whose boot fitting and customization work has demonstrated a high level of expertise and consistency over the years and meets rigorous standards,” says ABB executive director Steve Cohen. “All America’s Best Bootfitters shops have a supervising boot fitter with a minimum of eight years experience and have at least two full-time staffers who’ve achieved top-level Masters certification from Masterfit University, the snowsports industry’s boot fitter training center. They also have a full complement of the stretching, grinding and stance analysis tools necessary to optimally customize today’s new boots.”

“No one is immune to the excitement of a new pair of skis, says Mud, Sweat n’ Gears owner Miguel Azcarate, “but we believe the most important element of your equipment setup is your ski boots. If you leave a ski shop with boots that are so comfortable you could wear them to mow the lawn, they are going to be too big for you after 10 days of skiing.

“We take our time assessing our customers’ skiing abilities and experiences so we can steer them to a certain range of ski boots. Our job is to fit the person to the boot and then fit the boot to the foot. We work hard to make sure our boot fitters have the best training and are skilled in selecting the ideal boot for our customers’ needs and customizing the fit and performance,” say Azcarate.

“Unfortunately, many shops no longer have the skills or desire to seriously fit boots,” says ABB’s Cohen who has directed boot testing programs for ski publications for the past 20 years. He says the most frequent question he receives from readers is where to buy and get their boots fit. “ABB members like Mud, Sweat n’ Gears are among the remaining core specialty shops who have made a commitment to boot fitting excellence,” says Cohen.

Mud, Sweat n’ Gears offers custom boot fitting services and custom orthotics, along with a generous selection of ski boots for beginners to ultra high performance skiers and racers from Rossignol, Nordica, Head, Tecnica, Dalbello, Lange and Fischer. “We work with local skiers and riders, recreational skiers, pros and racers. Our dedicated experts will work with you to select the right boot and customize it for perfect fit and performance.”

Mud, Sweat n’ Gears is located at 21 Washington Street, Ellicottville, NY. For an appointment, call 716-699-8300.