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snowTRENDS

The Boardroom and Burton Get Reaquainted
If you’ve ever visited any of the shops in EVL (which many of you likely have if you’re reading this publication!) you find a uniqueness to each and every one of them, which is unrivaled both throughout this village and most likely wherever your travels take you.  One of these shops in particular has the unique distinction of being the first, and to this day is the only store in Ellicottville dedicated solely to one of the greatest sports (yes it’s a sport) on earth - snowboarding.  That shop is none other than The Boardroom Snowboard Shop, owned and passionately operated by Mike and Jodie Timkey, along with their daughter and son Samantha and Spencer.  Now 30 years strong, the shop has evolved greatly since its inception, with brands filtering in and out through their quest to offer the best of the best for their valued customers.  One of these brands, now on its second tenure at the shop, is Burton Snowboards - the biggest and longest standing pioneer brand in the industry.  With this recent reintroduction, The Boardroom truly does offer the top brands in the industry.  So let’s drop in and hear more about their recent acquisition.
 
The history of Burton in brief - started in rural Vermont by its namesake, Jake Burton Carpenter, who handcrafted snowboards in his workshop and managed all aspects of the business in its infancy.  From designing and crafting to pounding the pavement in pursuit of sales, the man did it all.  Fast forward over 35 years later, and Burton has pioneered countless innovations in snowboarding, often taking risks and testing ideas that many brands can merely dream of.  The Timkeys have long understood the importance of this brand in the industry, and decided what better time than now, to bring a wide array of their products into the shop.
 
Of course, it wouldn’t be the BOARDroom without us first giving you an overview of the Burton hardgoods (a term used to categorize snowboards and bindings).  With so many board ‘stories’ (technical specifications) like camber and shape on the market, the Timkeys have their hands full, selecting decks that will both sell yet offer their customers an incredible on-hill experience.  For that reason, they chose the Custom-X, the Custom Twin Flying V, and the Process as their introductory offerings.  The Custom is kind of like the old trusty steed in snowboarding, upon which all other boards are based.  This board has been a staple in the Burton line forever, and now branches into other camber stories like the ‘Flying V’ which refers to the undulations along the base of the board. 
 
To compliment these incredible boards, The Boardroom also went all in with the Burton binding line, with some of the highlights being the Genesis and the Malavita.  All of the bindings are available in both Re:Flex (traditional) and EST (channel) mounting systems as well.  One of the really cool things about the offering here, is The Boardroom is selected as a premier Burton account, being that they are snowboard only, as well as independently owned. What this means, is you can get color ways and select products at their store that you’ll never be able to buy online (SHOP LOCAL!) or at box stores.  You’ll have to check these out for yourself in person. 
 
On the women’s side of the spectrum, the Timkeys selected a board and binding good for just about every level of female rider: the Deja-Vu deck paired with the Scribe binding.  This match-up provides the versatility and comfort (not to mention the amazing look to it) that any girl gracing the slopes of Ellicottville would want to get their feet on.  
 
It doesn’t just end with hardwoods at The Boardroom.  They also carry a wide array of Burton softgoods - from tech flannels and bonded fleeces to some of the most bomb-proof 2L Gore Tex outerwear by the [ak] product line, perfect for whatever the WNY weather Gods throw your way.  To really set off your kit, Burton also produces one of the premier goggle lines on the market, under the name anon.  anon has been wreaking havoc on the interchangeable lens market with their Magna-Tech lens/frame interface wowing consumers each and every time with its ease.  Essentially, your sense is held to your frame by a series of high-powered magnets, which release with a simple twist, yet hold strong during the rigors of riding.  Add to that a facemask integration with the mIG model, and you truly have all bases covered throughout this product line.
 
The next time you’re in the market for a snowboard, binding, boot, or related accessory, there aren’t many shops around who can boast that they truly have everything you want, need, and didn’t know you needed.  With a selection of other brands including Nike, Smith Optics, Oakley, Lib Technologies, GNU, Union Binding Company, Volcom and more, you can spend hours perusing their inventory and picking the brains of the Timkeys. 
 
Head to The Boardroom Snowboard Shop: 6113 Route 219, Ellicottville, NY (essentially at the base of Holiday Valley Resort), phone 716-699-5620, boardsandpowder.com, get social @boardroomeville.