Share |

INTERVIEW: The Boardroom (and The Boardroom on Main)

"Innovation, Not Imitation"

Interview with:


Director of marketing & high 5’s


SNOWED-IN: What’s new this year at The Boardoom?

TIMKEY: Oh man, where to start! So many awesome things going down this year. The one we’re most excited about is the opening of a 2nd storefront location called The Boardroom on Main, right in the heart of the Village of Ellicottville. We partnered with John Rounds (who opened Adventure Bound onthefly) and took the downstairs of the old Kazoo II building. It’s an incredible space, and we’re so excited to have a presence in town.  To assist us with our new endeavor, we’ve expanded our Boardroom family. Local kids Tyler Burns and Kelsey Koebel will be helping us at the new store, while Bobby ‘The Wind’ Sawicki is an absolute hurricane of positive vibes and hustle in the rental room. We did away with the PowderRoom and dedicated that room to helmets, goggles and accessories. You won’t find a better selection in WNY. If you’ve ever come to us for daily ski or snowboard rentals, you know how rocking our rental room gets. (My personal favorite is when little kids go nuts when the beagles come in). So the rental room got a facelift (new floor, fresh paint, etc.) and we’ve almost completely replaced our entire rental fleet with brand-new Salomon gear. Never Summer took over production for Sims Snowboards, so we’re bringing those in. Oh, and how could we forgot? Samantha (my sister) and her fiancee just got a beagle puppy named Douglas, and he’ll be at The Boardroom often. THREE BEAGLES. It’s going to be hilarious. 


SNOWED-IN: We know you put a heavy emphasis on junior gear, including seasonal snowboard rentals. Indulge. 

TIMKEY: In the past couple of seasons, snowboarding as a whole has kind of declined in participation. If we can get kids stoked on snowboarding early on, then we’ve got them hooked for life. Our seasonal snowboard rental program is out of this world - it’s all brand-new (or close to) gear from Burton, Salomon, Lib Tech and Roxy. We’ve got boots with Boa Technology from all brands, so mom and dad aren’t occupied with tying the little ones’ boots. Not to mention, Burton did collaborations with Marvel Comics and Frozen, and we’ve got the full complement of boards, jackets, gloves and backpacks. 


SNOWED-IN: You said you’re the go-to spot for helmets and goggles. What can people expect when they come in?

TIMKEY: For starters, it’s all about the fit. A helmet won’t do much good if it doesn’t fit properly! And we know that the ‘fire’ lens from Oakley is super cool looking, but if you’re primarily riding at night, then you’ll be wasting your money. So it’s knowing the product, knowing our environment / customer and giving you the best bang for your buck. We’ve got something for everyone - fit, color, style, etc. If you’re dropping $200+ on a pair of quick-change lens goggles, we’re going to make sure you know exactly how to change that lens quickly and properly. 


SNOWED-IN: Correct us if we’re wrong, but this is The Boardroom’s 32nd year in business.  What are the things you’ve done to stay successful?

TIMKEY: It’s super cliche to say this, but it starts with leadership. My parents are here almost every day, and that ensures that the ship is being run the way they want it to be run. It comes down to the experience our customers have when they come in. Whether it’s having a beagle climb into your lap or getting educated on snowboards, the entire experience - top to bottom - should be fun. Snowboarding and snowsports are about having the best time of your life. So that’s the attitude we bring to the shop - let’s have some fun with it.


SNOWED-IN: How about some brands you’ve got coming in that you’re super stoked on? 

TIMKEY: We brought Burton back in last year, which is very rad, because they’re constantly pushing the envelope of product innovation. We’ve got the full complement of bindings, including the Genesis, Malavita, Cartel and Lexa (and many more.) Salomon continues to amaze us with how good their boots fit year-in and year-out. Lib Tech, as always, brings us some of the best (and hand-built in the USA!) snowboards in the industry. GoPro just came out with a new, ultra-small camera called the Session - so we’ll have that, and everything you need to buy it and use it right away at the hill.



6113 Route 219 and also at 16 Washington Street, Ellicottville, NY 14731