SNOWED-IN: Your location on Ellicottville’s main drag boasts three floors of merchandise. What do you fill it all with?
MOWREY: LOTS! We offer a full service, custom fitting hard goods suite on our top floor. We have a new boot fitting bench to ensure that our ski and snowboard boots are the best fitting boots that you have ever had. We have all of our ski and snowboard equipment located on the top floor so that families can all shop together and take advantage of our knowledgeable staff, all in one place! On our main floor, we have all of our clothing and accessories to keep each member of the family warm, comfortable, and safe while on the hill. We stock lots of après clothing and footwear options as well as a full offering of Ellicottville t-shirts, sweatshirts and drinkware. Come check out our expanded offerings of clothing brands and accessories! We recently completed a redesign of our basement to offer the best service for all of our seasonal lease, daily rental and tuning needs for our families. Our service suite is able to restore your equipment back to its original glory with our state-of-the-art Wintersteiger array of tuning machines operated by factory trained technicians.
SNOWED-IN: Let us in on your top product picks for this season …
MOWREY: We are very excited for Icelantic’s brand new ski for this year – the Pioneer! This is Icelantic’s true all-mountain ski: it is lightweight with camber underfoot and a tapered early rise tip and tail. The Pioneer will easily perform in all conditions! Back again this year is Rome SDS and we could not be more stoked. We love Rome’s progressive thinking and designs because they are the results of direct feedback from riders. This means designed for riders by riders! For example, come try on a pair of Rome Libertine boots and experience their renowned F.I.T. (Foot Impression Technology) – it’s a custom fit out of the box for your feet! We all love our Laundromat sweater too! They are prefect for fall – woolen products designed in Canada and hand knitted in Nepal. They are a proud member of the Fair Trade Federation, which ensures all parties are paid fair wages and artisans are allowed to maintain their cultural integrity and traditional lifestyle.
SNOWED-IN: Along with snow sports equipment and clothing, you also carry an array of EVL-branded merchandise. Can you give us a glimpse of some of these items you’ve got stocked on shelves?
MOWREY: We offer lots of fun things to decorate chalets with or to grab as gifts … we have clothing: t-shirts, sweatshirts, fleeces and jackets; glasswear: shot glasses, wine glasses, flasks and koozies; and the ever popular EVL stickers and magnets.
SNOWED-IN: Tell us about your TekScan machine and the custom footbeds you offer …
MOWREY: We developed a tandem custom boot fitting system that involves a whole body approach. The first step begins with our Footbalance Custom Insoles; this computerized system analyzes foot shapes and movement. It guides us in building the perfect custom insole for skiing/snowboarding. We also stock insoles for other sports, such as running and walking, or just your everyday casual shoe. The second step involves one of our “boot doctors” assisting a customer in picking out the best boot for their needs based on many factors, including their foot shape, ability, budget, etc. After the perfect boot is picked and heat molded, we use our TekScan machine to create the proper body alignment with the boot and the ski. Our machine can guide us with a visual weight distribution picture. We can then make adjustments to the boot to ensure that the ski is properly weighted when the customer is in their boots. Everyone is welcome to stop in for a demo - we have even added two big screen TVs for easier viewing of our boot fitting technologies.
DEKDEBRUNS SNOW SPORTS
18 Washington Street, Ellicottville, NY 14731