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snowTRENDS

Dekdebruns brings in one of the top collabs of the season

Hopefully by the time this edition of SNOWED-IN goes to press, we won’t be saying #winteriscoming - we’ll be saying winter is HERE, which means now it’s more important than ever to drop in on some new gear to make sure your winter season in Ellicottville not only looks good, but performs even better. Lucky for you, there are a slew of specialty shops in the village, among them Dekdebruns Snow Sports, located at 18 Washington Street. Since 1961, the Dekdebruns clan has remained committed to their loyal customer base, offering some of the most cutting edge winter sports gear on the market, with an unrivaled focus on giving these customers the best service. SNOWED-IN caught up with shop manager Josh Mowrey to see what Dekdebruns has in store for YOU for the upcoming season. If you’ve ever visited Dekdebruns, you have seen first-hand what a dynamic offering they have. Everything from high performance ski race gear, on-hill and apres ski fashion, to must-have accessories, snowboard gear and rentals. With three floors to browse through, our first stop was upstairs, where you’ll find Dekdebruns’ expansive snowboard selection. Mowrey and his team pride themselves in finding brands that one can’t find just anywhere, ensuring that their customers are exposed to the big picture. This year, they have two unique offerings we’re pretty sure you’ll be stoked about. Up first, the Katana binding by Rome Snowboards. Rome has been a long time front runner in the snowboard industry, making them a no brainer to deck the walls at Dekdebruns this season. The Katana is a binding that has come after years of development through their team riders and engineers. In normal speak - this binding offers flexibility that will suit any board or style, yet still offers incredibly responsive power without adding a ton of weight to your set-up. Of course, no binding is complete without an amazing deck to mount it to, which is why Dekdebruns is also proud to carry a complete line of Capita snowboards to feast your eyes on. One of the exciting collaborations they have in store for this year’s line, is with none other than Volcom, a staple fashion brand within the action sports industry. Capita took their Outsiders series to the next level, adding some modifications to their core (the wooden inside of the snowboard), as well as a proprietary camber and sidecut story (the ‘bend’ of the board if you will). The end result: a highly maneuverable true twin park board, with amazing Volcom artwork adorning its top-sheet! Quantities are limited of this collaboration, so make sure you stop in to Dekdebruns ASAP to get your hands on one of these! The proper hard good set-up needs to be properly complimented by a great looking outerwear kit. Dekdebruns carries a wide selection of layering and performance gear, from brands like 686, O’Neil, Mamutt, Canada Goose, Bogs Footwear and more. One of their favorites however, is a fairly new company called Picture. Founded in 2008 by three French brothers, Picture was founded on the principle of being as eco-friendly and sustainable as possible. Many companies dart in and out of this category, as costs associated with the production of fibers and fabrics that are truly sustainable are high, but Picture has found a way to keep their prices in check, while maintaining their environmentally conscious business model. All of their garments are made from GOTS (global organic textile standard) cotton, at least 50% recycled polyester, as well as certified OEKO TEX 100. What does this all mean for you, the consumer? A less impactful, socially and environmental conscious product line that is actually sticking to their mission. Dekdebruns is proud to offer a well rounded range of products from Picture that will appeal to men, women, skiers, snowboarders, or simply people who want well styled, developed and manufactured outerwear. With appealing details, fabric textures and color blocking, you’re sure to find a piece that’s right for you during your next visit. While these are just a few of their many products spotlighted, Dekdebruns Snow Sports has much, much more to offer. Not only are they a full service ski and snowboard shop, they also dish out some of the best boot fitting, stance alignment, and back shop work around. Need a tune up on your gear? Whether you’re looking for a basic sharpen and wax, or a high-end race hand tune, their expert staff will take care of your needs. While you wait, you can browse their expansive selection of goggles and accessories from brands like Smith, Giro, Smith Optics, Hudson Gloves, Pret Helmets, the ever popular ION pov cameras, and more! To make an appointment for any of their great services, give Dekdebruns Snow Sports a shout at 716-699-2754 or stop on in to their location at 18 Washington Street. More information is also available on their website at dekdebruns.com and on Facebook and Instagram.