Saturday, Dec. 17
Buying something new can be a tricky endeavor for even the most experienced consumer. Advertisements will tell you all the things you want to hear - and none of the things you don’t. Reviews can be skewed, biased or just flat-out wrong. The notion of ‘try before you buy’ has become a common phrase in our society, mainly because people want the peace of mind knowing the money they’re about to spend is on something they know they’ll enjoy.
Ski and snowboard equipment, an investment unto itself, can be some of the trickiest products to buy. You’ve got Internet banner ads showing ridiculous deals, but if you don’t know what you’re buying, you’ll dig yourself deeper into the dreaded money pit. The importance of supporting your local shop is paramount - and Holiday Valley’s Consumer Demo Day is the perfect complement to that.
Holiday Valley and the major ski and snowboard companies are here to help you with your purchasing decisions. On Saturday, Dec. 17, visitors are welcomed to test new product. Reps from major manufacturers, plus Ellicottville’s local shops, will set up a demo village at the base of the Main Lodge. Brands like Burton, Salomon, Volkl, Atomic, Mervin Manufacturing (Lib Tech, GNU and Roxy), Head, Elan, Nordica, Apex Ski Boots, and many more will set up shop to put product out on the hill.
One of the best parts about this event is that all demos are FREE to try. So long as you show up with a valid ID and a credit card (to make sure you don’t run off with the pair of Rossignol Experience 88 HD skis that you just fell in love with), you can product test all day long on as many different set-ups as your little heart desires. Of course it goes without saying that you will need a lift ticket to enjoy the slopes. For more information on this year’s Consumer Demo visit www.holidayvalley.com
or call 716-699-2345.