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Dekdebruns Apex Store

18 Washington Street, Ellicottville NY |

You officially retired after last season and closed the doors to Dekdebruns for the last time ... or so we thought. You just can’t stay away, can you? Tell us about your new endeavor with Apex boots.

Not being a person that can sit still and having been in the ski business all my life, I came up with the idea of an Apex concept store. When I told Apex about my idea they were all in. I was Apex’s first dealer 12 years ago and am currently one of their largest dealers.

Not only do you specialize in Apex boots and bootfitting, but I understand Apex is now also offering a line of skis ...

Along with the Apex boots, I will be selling the NEW Apex ski. The ski is built in America and consists of a wood core and carbon fiber wraps. It will be available in 4 models of which I will be stocking the 2 best Eastern models. The others can be special ordered in season.

Will you have demos skis available? How about demo boots?

Yes, I will have demo skis and boots available.

What other services can your customers expect at your location?

Every good boot fit starts with a set of foot beds. Just like the foundation in your home, the foot bed is what stabilizes and controls all the joints above it. We will continue with custom foot beds from FOOTBALANCE and drop-ins from WALKABOUT.

Do you plan to stock other products in your store this season?

We will also carry some accessories including socks from FIT, boot bags from KULKEA, ski poles from LEKI, boot heaters from HOTRONICS, boot dryers from DRY GUY and ski bindings from MARKER and TYROLIA.

Are you going to have regular hours? Can we expect to see you out on the slopes a little more often?

Since my goal is to keep my hand in the ski business but have more free time, I will be working by appointments with limited “open hours”.  I would suggest that customers schedule appointments in the fall when things are slow. To schedule an appointment go to our website or call me direct at 716-281-3300.