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MSG's New "Service Robot"

18 Monroe Street, Ellicottville NY | mudsweatgears.com

You guys have been busy!  A second location in East Aurora recently opened at the end of summer. How’s it going up there?

In July, we took ownership of Aurora Action Sports/Ski Rack in East Aurora. After a complete and total renovation of the retail space, we opened at the end of August. And, so far, so good. East Aurora is a vibrant community with local color and the right demographic for our business model. By slightly adjusting the product range and services of the existing shop to reflect the demographic of the area, we see tons of potential for Mud, Sweat n’ Gears. The store is located on Main Street in East Aurora, which is a highly desirable, high traffic area. It’s also in close proximity to several East Aurora attractions … (Videler’s 5 & 10, the historic Aurora Theater and the Elm Street Bakery) … which is an added bonus.

Will the product offerings and services differ between the two stores?

While the two stores will be similar in branding, product selection and service, the East Aurora store isn’t an exact replica of the Ellicottville store. We’re looking forward to seeing the personality of the new store evolve as it relates to our new customer base.

What’s new in the Ellicottville store for this season? 

At Mud, Sweat n’ Gears we take service seriously and have specialty services tailored for every skier and rider from a novice to elite racer. The MSG “Speed Factory” is home to the most innovative tuning machinery from Montana of Switzerland. This summer we replaced two ski and snowboard tuning machines with an automated Montana Challenge “service robot”. The new Challenge Robot will minimize turn-around time, while maximizing quality. We will now be able to offer a wider variety of base patterns and edge angles for all of our customers’ needs, whether they are skiers or snowboarders. Tunes start at $37.99 for a complete tune, and on up to $99.99 for our highest end chevron/directional patterns along with customers’ desired edge angles. We are very excited about our new Montana Challenge Robot, while our customers will be even more excited about the tune they received once they hit the slopes. Bring us your tired, gouged, dinged, rusted, and slow running equipment and we will bring them back to full performance.

We can always count on MSG to bring in a fresh selection of lifestyle wear each year. What’s hanging on the racks for this fall/winter?

So much newness! We carry a fun and trendy selection of lifestyle wear …. pieces you’ll reach for on and off the slopes. Lots of sweaters, flannels, casual jackets, shirts and tops, dresses, skirts, tights, hats, scarves, sporty bags that keep pace with your active agenda. Some of our fall favorites include anything from Kari Traa, Ryan Micheal, Newland, Fjallraven,  Krimson Klover and a bigger selection of statement making pieces from Alp n’ Rock. Be sure not to miss the Mountain Hardware Women’s Pack Down Vest … it’s insanely comfortable, anytime/anywhere parka length vest certified to the “Responsible Down Standard”.

For those not familiar with the Ski Yard, can you provide a little insight?

Skiyard.com is our e-commerce website. We can be selling 24/7 to a limitless geographical area. From the customer's point of view, an "always open" store is more convenient for shopping. The website forces us to keep more inventory on hand, which is beneficial to everyone.  It means more choices for not only our internet customer, but our customers that visit Mud, Sweat n’ Gears.  Fast shipping is something we pride ourselves on.  We work very hard to process all our orders within 24 hours. If an order comes in before our daily FedEx pick up, we do our best to get it boxed up and shipped out that day.

When the snow melts and the doors to MSG close for the off-season, what do you guys do to keep busy until the snow flies again?

We’re all active, outdoor oriented people so spending as much time outside is important to us. Even though Mud, Sweat n’ Gears is closed May, June and July, we’re still on the scene prepping for the upcoming season. There’s always something to be done. There’s really never a dull moment!